Psychology of Design

Infinite Happiness by Layla Baird

Gestalt Theory

Graphic design doesn’t just take some imagination and creativity, it requires a little understanding of human psychology and how we perceive the world, or objects, around us. This brings us to the Gestalt Theory, which “emphasizes that the whole of anything is greater than its parts. That is, the attributes of the whole are not deducible from analysis of the parts in isolate”. – Gestalt psychology, by the Editors of Encyclopaedia Britannica.

There are a number of principles within the theory that can influence an individual’s perception of a whole object, including Closure, Figure, Proximity, Continuation, and Similarity. A good quick reference for anyone looking for a brief review about each principle is The Gestalt Principles.

With Gestalt Psychology in mind, it’s obvious a designer has to put more consideration into their work than many non-designers realize. A clever graphic designer, or artist, can play with the individual elements within the composition to further emphasize the final message or emotion they are trying to get across to, or evoke from, the audience.

Looking For Something Meaningful?

This is where professional graphic design will be more expensive. Basic images and graphics are simple enough to put together, and can be done at a relatively low cost; however, someone looking for an interesting, meaningful, and captivating piece of work will have to understand it is going to cost a little more.

Thoughtful and intentional graphic design takes a decent grasp of human psychology and perception, up-to-date awareness of current trends, excellent research skills, and, above all, time to plan and compose the work.

I Would Like To Hear From You

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